Case Study

Client: Checkoff Colorado

Checkoff Colorado is a program allowing taxpayers to make voluntary donations to a list of charities when they file their state income tax.

The Challenge

Colorado was the first state in the country to institute a tax checkoff program, yet most taxpayers were not aware of it. To generate donations, each of the 10 funds in the program ran its own public awareness campaign. The media was overloaded with PSAs and confused about all the different messages. 

One of the checkoff funds asked Pushkin PR to come up with a plan for a collaborative campaign. We had to help the funds understand their voices would be louder if they spoke in unison. They needed a unified brand and to agree that “a rising tide lifts all boats.” And, Pushkin PR needed to launch the campaign with no existing budget.

The Solution

We created Checkoff Colorado, a new brand identity for a collaborative statewide campaign. The goal was to educate Colorado taxpayers and accountants about this program and help them understand how easy it was to participate. We also created a new tagline, “A Simple Way to Give.”

Communications Problem? We can help

The Results

We created Checkoff Colorado, a new brand identity for a collaborative statewide campaign. The goal was to educate Colorado taxpayers and accountants about this program and help them understand how easy it was to participate. We also created a new tagline, “A Simple Way to Give.”