It’s difficult to use a scientific approach to measure something that is not a science. That debate is especially relevant for PR pros. Is public relations an art or a science? And how do we measure the impact of a public relations program? If you believe that PR is a science, then quantitative metrics are […]
Author: pushkinpr
Like much of digital marketing, search engine optimization is constantly evolving. Valuable content and quality links are still the two most important ranking factors, but here are three other things to consider as you create your content strategy for 2018. RankBrain What is it? RankBrain is Google’s machine-learning artificial intelligence system that helps process its search […]
How can you help consumers discover your organization? Everyone has questions about products and services before they make purchase decisions. Content is an excellent way to highlight your industry knowledge and expertise and get in front of people searching the internet for information. However, if you have ever searched for information online, you know all […]
This year Pushkin PR celebrates 20 years in business. It seems like yesterday that my wife led me by the hand into the deep end of the pool and gave me the encouragement I needed to leave the world of steady paychecks. I’m proud of how much I’ve accomplished and how much Pushkin PR has […]
Musicians, especially solo acts and “front men” who need to keep the audience amused while they change a broken string or the band argues about what song to play next, can become quite adept at distracting the audience from noticing that the train is running off the tracks. As a notoriously disorganized folksinger friend used […]
Those working in Public Relations know how important it is to be versatile and ready for anything. From creative social media strategy to finding the perfect person to pitch a story to, we have to know how to do it, and fast. So we’ve come up with the five best tools PR experts should always […]
At 75.4 million strong, Millennials—18-34 years old in 2015— now outnumber Baby Boomers, according to The Pew Research Center. This group continues to grow as young people immigrate to the US. The Millennial population is projected to peak in 2036 at 81.1 million. As PR professionals, we think a lot about how Millennial consumers are […]
Snapchat is one of social media’s newest networking sites and is fast becoming one of the most used apps out there. With over 150 million users daily (and growing), Snapchat reaches roughly 41 percent of 18-34 year olds in the United States alone. This means that a single National Sponsored Geofilter typically reaches 40- 60 […]
Spring Training began last week as pitchers and catchers reported to Major League Baseball camps in Florida and Arizona. For baseball fans, there is nothing like Spring Training. It is a time to forget about last year and look forward to a fresh start. It is a chance to shake off your blues and have […]
Whether or not you believe in making resolutions, the beginning of the year is a good time to take stock of where you are professionally, set some goals, and do some housekeeping. Get electronically organized Set aside an hour early one morning to get your computer organized. Create folders and subfolders for important projects. Find a […]