Crisis Communications

Warren Buffet said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

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We have been practicing public relations long enough to know that crises happen. How they are handled can be the difference between earning the public’s trust, or having a going-out-of-business sale. A crisis communications plan prepares you for those inevitable events, both large and small, that can damage an organization’s hard earned reputation. So, how does a company manage a crisis the right way? Be prepared before a crisis happens. That is the essence of PR crisis communications, and that’s what Pushkin PR helps our clients do.

We help Denver organizations anticipate potential problems and develop a response for each scenario, designate roles and responsibilities for each member of the crisis team, and identify a primary spokesperson. Most importantly, we establish a command center where accurate information can be managed and delivered at certain times through specific channels such as their websites, social media sites, or during a media briefing.

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Crisis Communications Message Development

A key part of any crisis communications plan is the message. A crisis can happen fast. That’s why it’s important to have messaging prepared ahead of time that addresses the situation and minimizes fallout. In all our PR crisis communications work, we use a proven messaging formula designed to help clients communicate compassionately during a crisis and put things in perspective for the public.

Crisis Communications Message Development

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Crisis Communications Media Training

We train clients on how to be interviewed during a crisis, so they appear confident, compassionate, and knowledgeable and are able to direct the interview, rather than just going along for the ride. In many ways, a crisis is your organization's opportunity to prove its merit and demonstrate its fortitude. That's what crisis communications prepares you to do: handle a negative situation in the best possible way, so that you come out on top.

Our half-day or full-day crisis communications media training sessions include interview tips and guidelines and message development. We conduct and record mock interviews to help clients see how they might appear in a real interview setting. While no one can have complete control over a story, media training gives companies a better chance to guide the conversation and be pleased with the result.

Crisis Communications Online Monitoring

A key component of any reputation management program, and crisis communications in particular, is monitoring and understanding what people are saying online, a place where a simple grievance can escalate quickly. This is especially critical when an organization faces a crisis that can damage its reputation. We monitor social media channels, blogs, and online forums for any negative chatter. We identify the key industry influencers, so we can provide insight to our clients about what relationships to develop. We help clients analyze the sentiment of different comments and determine if, when, and how to respond.

Work with Pushkin PR to learn proven crisis management strategies and more.

Communications Problem? We can help

Case Studies

We feel like our work speaks for itself, so we are happy to share some of it with you.