Case Study

Client: Cheyenne Frontier Days (CFD)

As the world’s largest outdoor rodeo and Western celebration, Cheyenne Frontier Days is an iconic brand and a huge economic engine for Wyoming.

The Challenge

Cheyenne Frontier Days is also the frequent target of animal rights groups that often paint a misleading picture of the rodeo. After years of not responding to negative attacks and allowing others to tell a one-sided story, CFD management realized that the organization’s reputation was being harmed. 

It engaged Pushkin PR to help CFD repair a damaged brand. We developed a reputation management program for CFD that included several components.

Communications Problem? We can help

The Solution

We created a strategy that emphasized proactive response to criticism, media training and ongoing monitoring.

The Results

Like many organizations receiving bad publicity, CFD believed if they ignored it, it would eventually go away. However, that approach gives adversaries the power to tell your story for you. We empowered CFD to take the power back and share its own messages about the type of organization it is. Doing so, CFD not only changed its image, but the organizational culture.