Nonprofit organizations face a variety of challenges that for-profit businesses do not have to worry about — finding quality volunteers, retaining those volunteers, maximizing tight budgets, gaining awareness, fundraising — the list goes on. Nonprofits are often constrained by small teams wearing too many hats, meaning that it can be challenging when the organization looks […]

Fans of HBO’s popular series “Sex and the City” may think that public relations professionals spend all their time planning big parties for celebrities — but that stereotype couldn’t be further from the truth. The character in Sex and the City was a publicist, which is very different from what someone who works at an […]

When it comes down to it, the face of your business should reflect a well-thought-out public relations strategy. This is what shapes an organization’s image and communicates a brand’s values voice, and message. Business owners invest a lot of time, money and sweat in building their organization from the ground up. They are passionate about […]