As Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Effective crisis communication is essential for protecting your organization’s reputation and minimizing any long-term damage. Whether you’re a healthcare provider, nonprofit, law firm, or government agency, having […]
Category: Blog
While it’s true that there are many other channels PR firms use to get your message out to targeted stakeholders, media interviews can still be an impactful way to elevate your brand and establish your organization as a thought leader. The key is to give yourself the best chance to make sure the interview and […]
Healthcare organizations operate in a high-stakes environment. Clear communication, trust-building, and transparency are essential to overcoming healthcare PR challenges and building or restoring trust with patients and other stakeholders. Finding a PR agency partner with deep expertise in healthcare communications and tailored strategic solutions can empower meaningful impact. Challenges in Healthcare Public Relations Building Trust […]
Learning to listen can get you some great feedback Musicians know how to listen. They understand that the music within and around them provides the inspiration they need to express themselves. They also understand the value of feedback. Why listening is critical to public relations success Any rock n’ roll guitar player can tell you […]
This year Pushkin PR celebrates 25 years in business. It seems like yesterday that my wife led me by the hand into the deep end of the pool and gave me the encouragement I needed to leave the world of steady paychecks. I’m proud of how much I’ve accomplished and how much Pushkin PR has […]
For 25 years, Pushkin PR has been fortunate to work with exceptional clients who do incredible work. Today we take a look at Strive Health, the national leader in value-based kidney care. Strive aims to fix a broken kidney care delivery system by identifying patients earlier, prioritizing the right care at the right time, and driving […]
Whether you work for a healthcare company, a nonprofit or professional services firm, the importance of online reviews cannot be understated. While word of mouth can be a powerful lead generation tool, today’s consumers are increasingly heading online to research businesses and products before pulling the trigger on both small and large purchases. 84 percent of […]
Identifying a Public Relations Crisis Every brand is at risk of facing a public relations crisis. In the age of cancel culture and the 24/7 news cycle, we’d even go as far as to say that for today’s brands facing a PR crisis isn’t a matter of ‘if’, it’s a matter of when. Many organizations […]
Independence Day is a great time to remember the values on which America was founded, as evidenced by the eloquent opening to the Declaration of Independence. We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, […]
What’s the difference between Crisis Communications and Reputation Management? Crisis communications professionals are used to getting panicked calls from current or potential clients. Sometimes these calls come from organizations that are expecting bad press and want to get ahead. Sometimes the bad press just happened and needs to be addressed before the story becomes even […]