When building out a social media strategy for your B2B company, the first platforms that come to mind might be Facebook, LinkedIn, Twitter and Instagram. While these platforms should play a large role in your strategy, it’s important not to forget about YouTube. If YouTube conjures up images of beauty tutorials or comedy sketches that […]
Category: Social Media Strategy
From Wendy’s airing their beef with McDonalds to Hidden Valley Ranch suggesting a collaboration with Pop Tarts, brands are going big or going home on Twitter. Brand voices on this highly popular social media platform are becoming increasingly snarky and bold. However, if you work in a more buttoned-up industry like the legal field, insurance, or banking, you […]
How to Use Instagram Stories for Business As a public relations firm offering social media management services to our clients across Colorado and Denver, we make it our job to stay up-to-date on the latest trends and platforms captivating social media users. Ever since Instagram Stories made their debut in 2016, the platform has proven […]
How often do you find yourself absentmindedly scrolling through Facebook, Twitter, or Instagram? Better yet, as you scroll do you notice how many posts you pass until you find the one, possibly two, which genuinely capture your attention? These days, social media offers a multitude of posts varying in information and importance to our lives. […]
As of the first quarter of this year, Facebook had 1.44 billion monthly active users—more people than live in China. So it makes sense that it is the site most organizations prioritize when developing a social media strategy. It’s not a bad approach considering you’ll certainly find some portion of your target audience there. According […]