At 75.4 million strong, Millennials—18-34 years old in 2015— now outnumber Baby Boomers, according to The Pew Research Center. This group continues to grow as young people immigrate to the US. The Millennial population is projected to peak in 2036 at 81.1 million. As PR professionals, we think a lot  about how Millennial consumers are […]

As public relations professionals, we wear a lot of hats. We run branding sessions and work our contacts to get media placements that include our clients’ key messages. We hold trainings on topics from social media management to interviewing skills. We create crisis communications plans and messaging platforms. But, first and foremost, we are communicators. […]