Blog

The Challenge When it comes to our client Denver PrideFest, there’s no shortage of exciting news to share and stories to tell. We’ve been thrilled to work with the team at The Center on Colfax (the nonprofit that produces Denver PrideFest) over the past three years to share the stories of what’s new at PrideFest  and profile the leaders representing Colorado’s LGBTQ community. The challenge is finding new angles each year that will resonate with the media, while monitoring for potential threats and preparing to manage communications during any crisis that could threaten the success of the festival. The Solution

In 2019 we wanted to capture the media’s attention more than ever to tell these stories. The first step was working with the Denver... read more

Nonprofit organizations face a variety of challenges that for-profit businesses do not have to worry about — finding quality volunteers, retaining those volunteers, maximizing tight budgets, gaining awareness, fundraising — the list goes on. Nonprofits are often constrained by small teams wearing too many hats, meaning that it can be challenging when the organization looks to increase their brand awareness as developing a public relations strategy, building a digital brand, and executing marketing strategies takes time and specialized knowledge. When tackling this brand building work, nonprofits can benefit from hiring a PR firm with specialized knowledge of the nonprofit sector and the ability to help execute key marketing, advertising, and public relations strategies. Here at Pushkin Public Relations, we are a Denver-based team of PR... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Social Media: Private Instagram Accounts for Brands

Hootsuite: 5 Reasons Why Brands are Using Private Instagram Accounts One of the trends we’ve seen lately in social media is brands taking their Instagram accounts private. The trend appears to have roots in the meme account space with accounts that share memes requiring users to follow the account before being able to see their posts. The practice has filtered into mainstream brands with companies like Everlane employing private accounts for new... read more

Three Tips to Make Sure a Crisis Doesn't Destroy Your Company's Reputation One of our team’s favorite quotes is from the wise Warren Buffet, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Having worked with clients across a variety of industries including healthcare, the nonprofit sector, government, large outdoor festivals and events, and legal services, we know how much our clients value maintaining a positive public image. But how exactly do you do this when faced with a crisis or adverse situation? (If you’re curious about what a PR crisis is, catch up with this post.)

1. Prepare The most important step you can take to preserve your company’s... read more

In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients. Social Media: LinkedIn Tips

PR Daily: How to unlock the full potential of LinkedIn for clients If you view LinkedIn merely as an electronic resume, it’s time to think again. The professional networking platform holds great value for boosting SEO, developing a reputation as a thought leader and testing your content strategy. We work with our clients to ensure that all executive’s LinkedIn profiles are fully fleshed out with accurate information. Once your profile is complete, it’s time to... read more

When we first started working with Project Sanctuary, the nonprofit’s biggest goal was to get national media attention for the outstanding work they were doing helping military families cope with the stress of military deployment and service. From the start we had success placing numerous local stories across the markets where they offered military family retreats. After building brand awareness in these local markets, it was time to turn our attention to the big goal: landing national coverage that would share the organization’s work with a broader audience and attract new donors. The Challenge:

With so many nonprofits doing important and impactful work, securing a national media placement can be a challenge. We knew that we needed to bring together the right elements to... read more

One of the biggest misconceptions that we face as a public relations firm working across a variety of industries, including healthcare, nonprofits and professional services, is the idea that the media is out to get our clients. The concept of being “on the record” can be intimidating for many people at first and often leads to a hesitancy to speak to reporters. On several occasions, we have even seen clients decide not to share newsworthy information with the media out of fear  the reporter will latch on to one small, negative component of a story. While the media does cover stories of corruption, abuse of power and other negative aspects of business, as long as your organization is operating ethically and within the law, it... read more

Some nonprofits have it made. They have well-established brands, deep communications teams, and big budgets. They get huge donations and multi-year grants from wealthy donors, foundations, and corporate partners. They have great websites and cool videos, and their spokespeople are the go-to source for the media.For most nonprofits, however, that scenario is far from reality. They have limited budgets, a lean staff who wear a lot of hats, and each day becomes a challenge to see how far they can stretch their resources to serve more people. When it comes to public relations, they tend to think tactically rather than strategically because their primary focus is an urgent need to raise more money. It’s a difficult cycle that constantly depends on coming up with new... read more

Fans of HBO’s popular series “Sex and the City” may think that public relations professionals spend all their time planning big parties for celebrities — but that stereotype couldn’t be further from the truth. The character in Sex and the City was a publicist, which is very different from what someone who works at an actual PR firm does from day-to-day. Publicists sell the sizzle. PR pros deliver the steak. In real life, public relations is about creating long-term strategies directed by measurable objectives to help a client communicate clearly, consistently, and effectively with its target audiences. PR professionals are proactive problem solvers. They help clients build relationships with their publics, create a unique brand identity, and overcome a crisis when their reputation is threatened.... read more

Having a robust and strategic digital presence is no longer an option for businesses. In our increasingly connected world, developing a digital strategy is essential to increasing brand exposure and reaching new customers. Over the past decade, social media has become a constant presence in the lives of consumers. As a public relations firm offering social media services, we often receive questions about the differences between public relations and social media. What are the key differences between public relations and social media? Difference #1: Social Media Users Must Engage with A Brand

Engagement with a brand on social media is driven by the consumer and their choice to interact with the company. When a social media user ‘likes’ a post or ‘follows’ a page... read more