In The Thursday Three with Pushkin PR we share three news stories that captivated our attention during the week ranging from public relations and social media trend updates to relevant news in the industries we serve including healthcare, nonprofits, government, law firms, and festival clients.
Blogging: How to Find Ideas for Your Blog
Even though our Denver-based team of PR experts specializes in creating content, we too can suffer from writer’s block from time-to-time. When we find ourselves struggling to come up with a new blog topic, we often turn to Answer The Public. This great online tool (run by media coverage tracking software– Coverage Book) allows you to enter a topic related to your business and it will generate questions people are searching for on Google and Bing to allow you to see what type of content your target audience is interested in.
This article offers a few other great ideas for coming up with blog topics when you are struggling to create new content. One of our favorite suggestions on the list is to interview experts in your industry. This tactic not only helps you fill your blog with relevant content, but it is often a great way to reach new audiences. Often, your guest or their company will share the blog on their social media channels, allowing you to broaden your reach.
Social Media: Optimizing Your Company LinkedIn Presence
As PR experts specializing in the healthcare, nonprofit and professional services industries, we often recommend LinkedIn as a valuable social media channel for our clients. While most of our clients are currently using personal LinkedIn profiles for networking, we encourage them to utilize their company pages as well to connect with prospects, potential employees and their industries as a whole.
For B2B businesses (and even some B2C companies) LinkedIn can be a great way to boost your brand’s visibility and share your industry expertise. The first step is making sure that your profile is up-to-date with accurate information. We recommend auditing your profile information each month and tweaking it to reflect current company messaging and initiatives. Once your profile is optimized, it’s time to start engaging. Besides sharing regular posts on your company’s page, LinkedIn has recently rolled out a new feature that allows brands to engage with up to three hashtags, giving you a great opportunity to increase your industry visibility and connect with individual and brand users sharing content with the same hashtag.
Content: Podcasting Increasingly Popular
Whether you’re interested in gardening, collecting stamps, Disney World history or analyzing serial killer cases, there is a podcast for every interest these days! As PR professionals, the growing number of podcasts presents an excellent opportunity for us to help our clients reach new audiences. This article takes a peek at the new breed influencers using popular podcasts to build their brand.
One of the biggest benefits of a podcast is the length of time they can hold an audience captive. While you may be able to catch your audience’s attention for thirty seconds with a post on an influencers Instagram page or for two to five minutes with a guest blog post, an appearance on a podcast can often last 30 or more minutes, giving you even more time in front of a captive audience. We’re increasingly including podcasters in our media lists and are excited about the opportunity podcasts present to help our clients reach a broader audience.