Having a robust and strategic digital presence is no longer an option for businesses. In our increasingly connected world, developing a digital strategy is essential to increasing brand exposure and reaching new customers. Over the past decade, social media has become a constant presence in the lives of consumers. As a public relations firm offering […]
Category: Healthcare Public Relations
As a Denver healthcare PR firm, we found it surprising and somewhat amusing when the current occupant of the White House recently wondered, who knew healthcare could be so complicated? Anyone who works in healthcare knows that the industry faces many complex challenges, especially in today’s political environment. Faced with this challenging landscape, it is […]
As a Denver public relations firm that specializes in healthcare PR, we are well aware of the growing challenges facing healthcare communicators. Constant regulatory change means the ground under executives’ feet keeps shifting. Increasingly sophisticated hackers make it clear that no organization is safe from the threat of data breaches and ransomware. Pressure from shareholders […]
At 75.4 million strong, Millennials—18-34 years old in 2015— now outnumber Baby Boomers, according to The Pew Research Center. This group continues to grow as young people immigrate to the US. The Millennial population is projected to peak in 2036 at 81.1 million. As PR professionals, we think a lot about how Millennial consumers are […]
There are now more Millenials (people born between 1982 and 2004) than Baby Boomers. They have a combined buying power of 1.3 trillion annually and spend an average of 25 hours online each week. When it comes to healthcare public relations, how do you reach and appeal to this target market? Here are some things […]