As Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Effective crisis communication is essential for protecting your organization’s reputation and minimizing any long-term damage. Whether you’re a healthcare provider, nonprofit, law firm, or government agency, having […]
Category: Public Relations Tips
While it’s true that there are many other channels PR firms use to get your message out to targeted stakeholders, media interviews can still be an impactful way to elevate your brand and establish your organization as a thought leader. The key is to give yourself the best chance to make sure the interview and […]
Learning to listen can get you some great feedback Musicians know how to listen. They understand that the music within and around them provides the inspiration they need to express themselves. They also understand the value of feedback. Why listening is critical to public relations success Any rock n’ roll guitar player can tell you […]
What’s the difference between Crisis Communications and Reputation Management? Crisis communications professionals are used to getting panicked calls from current or potential clients. Sometimes these calls come from organizations that are expecting bad press and want to get ahead. Sometimes the bad press just happened and needs to be addressed before the story becomes even […]
Preparing a Public Relations Strategy for 2021 Our jobs, our lives, and everything we thought we knew changed dramatically in 2020. As we look back on a year filled with challenges, we also look ahead to what we can expect in 2021, including the trends that will impact the public relations profession. As the vaccine […]
When I was a working musician, I always looked for opportunities to soak up a lesson or some words of wisdom from musicians whose talent just blew me away. It did not take me long to figure out that the one thing that separates the good musicians from the great ones is that great musicians […]
Despite not knowing exactly what you should expect from a PR agency, you may have been told you should hire one. If you’re organization is looking to increase brand awareness, reach new clients or improve your reputation, a boutique PR agency may be able to help. What does a PR agency do? PR agencies are […]
As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes as a result of COVID-19. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new […]
As public relations professionals, we are expected to be constantly creative. Clients expect us to consistently tap into our creative reservoirs to produce engaging content for their target audiences. But sometimes, the reservoir is zapped dry and we are cursed with a temporary spell commonly known as writer’s block. Hitting this wall can be overwhelming, […]