When I was a working musician, I always looked for opportunities to soak up a lesson or some words of wisdom from musicians whose talent just blew me away. It did not take me long to figure out that the one thing that separates the good musicians from the great ones is that great musicians […]

Despite not knowing exactly what you should expect from a PR agency, you may have been told you should hire one. If you’re organization is looking to increase brand awareness, reach new clients or improve your reputation, a boutique  PR agency may be able to help.  What does a PR agency do? PR agencies are […]

As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes as a result of COVID-19. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new […]

As public relations professionals, we are expected to be constantly creative. Clients expect us to consistently tap into our creative reservoirs to produce engaging content for their target audiences. But sometimes, the reservoir is zapped dry and we are cursed with a temporary spell commonly known as writer’s block. Hitting this wall can be overwhelming, […]