As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes as a result of COVID-19. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new […]

Even for veteran PR pros, explaining what we do and don’t do can be challenging. For many people,  “public relations professional” conjures up fictionalized images like Samantha from Sex & the City, who works with celebrities and spends afternoons at magazine photo shoots. Or maybe the first fictional PR character that comes to mind is […]

When we first started working with Project Sanctuary, the nonprofit’s biggest goal was to get national media attention for the outstanding work they were doing helping military families cope with the stress of military deployment and service. From the start we had success placing numerous local stories across the markets where they offered military family […]

This is not your grandmother’s newspaper There’s no doubt that the media landscape is changing. Not only do journalists face extensive political scrutiny, media outlets across the country are burdened with financial constraints as the publication model evolves. Newsrooms now operate with a far smaller roster of journalists than in the past and every reporter […]

As any of our Denver PR colleagues would agree, landing a client a four-minute media segment on national TV is worth celebrating. It’s like hitting a walk-off grand slam. It’s extremely rare; it takes a lot of time, hard work, and a little luck to pull it off. At Pushkin PR we are figuratively jumping […]

Those working in Public Relations know how important it is to be versatile and ready for anything. From creative social media strategy to finding the perfect person to pitch a story to, we have to know how to do it, and fast. So we’ve come up with the five best tools PR experts should always […]

It’s no secret that efficiency and organization are crucial to the everyday success of Denver public relations professionals. Public Relations is a fast paced industry. We are expected to think on our feet and meet tight deadlines, all while monitoring media trends and staying prepared for a potential crisis. Add to that the everyday need […]

It’s easy to get swept up on the holidays and busy wrapping up 2015 activities without giving much thought to next year’s PR and marketing strategy. But now is the time to set some goals for the coming year. Here are four strategies for setting effective goals. 1) Align goals with business objectives. The mistake […]

Denver is brimming with public relations firms vying for your business. It’s great for organizations looking to outsource their PR, but it can be overwhelming when it comes to choosing the right agency. Even though we always welcome new prospects, we want to be sure we can deliver results before we accept a contract. We […]

As public relations professionals, we wear a lot of hats. We run branding sessions and work our contacts to get media placements that include our clients’ key messages. We hold trainings on topics from social media management to interviewing skills. We create crisis communications plans and messaging platforms. But, first and foremost, we are communicators. […]