When I was a working musician, I always looked for opportunities to soak up a lesson or some words of wisdom from musicians whose talent just blew me away. It did not take me long to figure out that the one thing that separates the good musicians from the great ones is that great musicians […]

Despite not knowing exactly what you should expect from a PR agency, you may have been told you should hire one. If you’re organization is looking to increase brand awareness, reach new clients or improve your reputation, a boutique  PR agency may be able to help.  What does a PR agency do? PR agencies are […]

As a public relations firm specializing in health care, nonprofit, law firm and professional services PR, we know firsthand the communications challenges facing organizations of all sizes as a result of COVID-19. We are excited to launch an ‘Adapting to the New Normal’ blog series featuring PR tips and communications advice for navigating the new […]

Some nonprofits have it made. They have well-established brands, deep communications teams, and big budgets. They get huge donations and multi-year grants from wealthy donors, foundations, and corporate partners. They have great websites and cool videos, and their spokespeople are the go-to source for the media. For most nonprofits, however, that scenario is far from […]

Fans of HBO’s popular series “Sex and the City” may think that public relations professionals spend all their time planning big parties for celebrities — but that stereotype couldn’t be further from the truth. The character in Sex and the City was a publicist, which is very different from what someone who works at an […]

When it comes down to it, the face of your business should reflect a well-thought-out public relations strategy. This is what shapes an organization’s image and communicates a brand’s values voice, and message. Business owners invest a lot of time, money and sweat in building their organization from the ground up. They are passionate about […]