Some nonprofits have it made. They have well-established brands, deep communications teams, and big budgets. They get huge donations and multi-year grants from wealthy donors, foundations, and corporate partners. They have great websites and cool videos, and their spokespeople are the go-to source for the media. For most nonprofits, however, that scenario is far from […]

Fans of HBO’s popular series “Sex and the City” may think that public relations professionals spend all their time planning big parties for celebrities — but that stereotype couldn’t be further from the truth. The character in Sex and the City was a publicist, which is very different from what someone who works at an […]

When it comes down to it, the face of your business should reflect a well-thought-out public relations strategy. This is what shapes an organization’s image and communicates a brand’s values voice, and message. Business owners invest a lot of time, money and sweat in building their organization from the ground up. They are passionate about […]

As a Denver healthcare PR firm, we found it surprising and somewhat amusing when the current occupant of the White House recently wondered, who knew healthcare could be so complicated? Anyone who works in healthcare knows that the industry faces many complex challenges, especially in today’s political environment. Faced with this challenging landscape, it is […]